Warning: Trying to access array offset on value of type bool in /home/wp_9z558c/markbertrand.com/wp-content/themes/barrel/archive.php on line 68

Editorial Review

Editorial Review

The Whiskey Vault

Even if you don’t drink whiskey, these videos are a source of entertainment. Hosted by Daniel and Rex, each video features a deep dive (well sometimes) into a bottled whiskey (or several bottles) along with many shenanigans. Sure, you could take it all seriously, but why do that when you can explore every nuance of the brand, bottler, source, distillery, grains, smells, tastes, and yes, there’s more, while at the same time laughing? That was a long sentence. Sorry.

Watching these videos, you can learn more than whiskey facts and lore. You might also note they’ve added a splash of edgy marketing techniques. How could you take a single product, whiskey, and make a daily video without becoming boring, over-repetitive, and coma-inducing yawners? Daniel and Rex have a style that adds much more to the whiskey. From the start, they gear up their energy with masculine banter and fictional posturing. Add a dash of meet the employees, a twist of touring their distillery, a mix of practical jokes, and pours of weird challenges, and the videos become tasty. Well, sticky. Uh, tasty sticky treats?

Crowded Barrel, Whiskey Tribe, Whiskey Vault, are just a few of the many business creative ideas they’ve crafted. My personal favorite is the Whiskey Vault, where I can find a daily video and the Rare Whiskey Friday episodes. Often raw, seemingly unrehearsed, and still fresh. If they are tired, if it’s been a brutal week in the distillery, when they’re short-staffed or dealing with problematic suppliers, typical problems all businesses face; the videos go forward. 

I dare you to watch a few videos and not subscribe to the channel.

Editorial Review

Spain Speaks

Living in an era of deeply divided modern beliefs, we can hardly claim popularity, much less the truth, for any idea. Adversarial sides, each determined to conquer the other, are fueled by many micro-segmented media outlets. Unfortunately, most of the media outlets are controlled by the wealthy. The rich are out of touch with mainstream life, yet they push a self-fulfilling agenda of misinformation. Spain Speaks, an independent YouTube media outlet broadcasting a review of wealth-controlled misinformation from one man’s perspective. His name is Stewart.

Stewart is a skilled editor, researcher, developer. In short, his welcome videos are a one-person operation. After a review of the misinformation, his biased one or two-sentence opinions are dropped into video recordings. These one-person opinion videos have a repetitive and predictable sequence. First, Stewart gives a synopsis of the media story. At this transition point, the video displays a text depiction of the media article. Stewart reads the displayed text aloud. Often the synapses and the text are a repetition of the other.

After reading the text, the video switches away from the displayed text. Here, Stewart sits poised in a comfortable computer-gamers chair, at the near end of his cozy home office. Here, he again repeats the misinformation with a stopgap conclusion where he adds in his punch-lines. Or sometimes he adds his rapier wit. In today’s video; A politician went to church; what sort of religious sect? The public was not informed of the denomination by the media source or Stewart. Apparently, the media spread the story about the gathering at the church. It was a service celebrating the anniversary of a dictator’s death; Francisco Franco. Stewart fanned the flames suggesting innuendo where the politician claims he didn’t know it was a Franco celebration. Or did he lie to the media?

In my opinion, there’s a fifty-fifty chance none of it ever happened. In their continuing effort to spread politically charged anger and hate throughout the populace. The media made up the entire story. Naturally, no supporting evidence was provided by the article’s sole image.

Please Sign Up To Be Informed About My New Books